How to convince girls that pimples are not merely an external shortcoming, but the problem of internal body intoxication? We have found an insight that girls, while taking their photos for social networks, use filters for retouching. And have built the Big Idea on that: you don’t need any other filter, save for a single one – Eliminal gel, which will filter off all dirt from your body.

In the advertising campaign for Eliminal Gel we told that it’s better to spend one’s time on emotions and not on their treatment in photo editors.

Other works