A new Intertop advertising campaign tells about shop assistants who are really confident in shoes they sell. Their confidence is so high that they are ready to test them in any circumstances.
In seasonal advertising of the new shoes collection, Intertop in cooperation with Vandog Agency decided to show unrealistic tests which footwear could really face this fall and winter seasons in Ukraine. Continuing the idea of previous campaign, our main characters are real Intertop employees from stores all around Ukraine. They test footwear for water resistance, frost resistance, comfort and even party resistance.