Creation of a brand of a beauty bar, more specifically: positioning, name, visual identity, communication strategy as well as the mood of communication with customers demanded from us abstracting of our mind from the beauty topic and thinking of it as of a place where one is eager to come to.
Positioning of the brand: the place where everything starts. All events and adventures start with the Place. That is why our choice was eyes. Being the symbol of active, solar and lunar principles that is congruent with the topical aesthetics and essence of the brand.
For elements of the corporate identity, playful forms were chosen which are contextually connected with services of the beauty bar. They create bright dynamics of the corporate identity