Smarter then you've been

For the cosmetics brand Surgene, we have developed a series of key-visuals, which should not be trivial to convey the benefits of new brand creams.

The main message of this communication is that every person can fight the consequences of turbulent youth with the help of epigenetic developments in the line of Surgene creams. The slogan of the brand — "intellect in your skin" — emphasize that the results can be achieved not by beauty magic, but by a real science that makes the skin truly intelligent, capable at epigenetic level of resisting the destructive factors of 10, 20 or even 30 years ago. You were not so wise back that days, but now there is a wisdom and there is Surgene.

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