Having won a one-year servicing of INTERTOP TM we started thinking what hasn’t been told yet about the brand over the 25 years of its existence. And we realized that the real heroes - sales assistants of the retail chain - remained in the background for all this time. And that is quite unduly, because they are those very keepers of important information about footwear and holders of all knowledge about customers.
We have created a new communication strategy for raising awareness of the service in INTERTOP chain. We invited real sales assistants to become “faces” of the new advertising campaign. Sincere, smiling, hearty salesmen and saleswomen who love their job and will create the right footwear mood, address themselves to customers from billboards, familiarizing with the collection of Spring and Summer 2018.