Health Pilgrims is a concierge service for medical tourism in Ukraine for which we have developed naming, communication strategy and identity.
In naming we put the such philosophy: Health — a healthy body makes a healthy spirit.
Pilgrims — are the travelers to distant countries, seekers of sacred places of inspiration and a new experience.

Health Pilgrims — are the people who have found health spots in Ukraine for their clients. The foundation of the identity was the logo detail — Star, with which we connected Health and Pilgrims. And in the basis of communication we put the message More than — not just a treatment, but also an acquaintance with Ukrainian culture, attractions, cuisine and the most important thing — Ukrainians.

The logo Star became the allegory of the message More than in the identity, which we allowed to open, adapting to various media formats.

Among our goals was also to tell the Health Pilgrims identity about Ukraine. To do this, we used copywriting and illustrations that carry the Ukrainian identity and prompt us to learn more about Ukraine.