A year ago, "Euro optika" decided to make its service and design more sophisticated, and the format - focused on people with high status. So we turned it into Spex (rebranding and positioning). And this time they launched an advertising campaign before the official opening, which was to keep the previous target audience and attract new customers.

Spex is exclusive glasses, designer frames and impeccable service. And we had to make it number one in the premium segment of optics stores.

That's why we stated that Spex is a spectacular experience in everything: in range, design, service and satisfaction after purchase.

We weren't going to give the impression of "expensive-many" just because it's a luxury brand. We made the campaign noticeable, provocative and at the same time stylish, and also showed how we can treat the exclusive things and weaknesses they provoke us in a different way.

Another pair of glasses this summer is the little sin you can afford. And if it's glasses with Spex, then you definitely shouldn't blame yourself.