Due to the COVID-19 outbreak, many families lost their regular income, so the standard of living of Ukrainians has dropped significantly.

That is why the Vandog team, together with UNICEF and the Ministry of Social Policy, has developed a campaign to support the most vulnerable category of society — children.

As part of which they prepared a video based on the theme of balcony flash mobs. According to the plot, a boy from a well-to-do family passes food and toys for friends from a poorer family across the balcony on a rope.

This is a story that each of us, even a child, can help.

At the end of March 2020, the world we are used to began to fall apart: once distant COVID-19, about which most Ukrainians knew only from television, reached the territory of Ukraine.
Everyone was quarantined, our vacations and other plans were overshadowed by uncertainty and fear.
The worst thing is that people began to treat with distrust and a certain prejudice those who are associated with the disease:

medical workers, Ukrainians who fell ill with covid-19, workers in various fields who were at the forefront: cashiers, postmen, social workers, couriers , etc.

UNICEF has taken on the responsibility of responding to this challenge and has turned to us for help. We needed to find a way to circumvent the basic instincts of self-preservation of people and bring them to a higher social level.