To give a new, emotional meaning to the communication "The main thing is inside" by Stozhar TM, a collection of tableware was created for the brand's new advertising campaign. The agency decided to remind consumers who Ukrainians are, what their identity consists of, and how their roots support them in difficult times.

Together with Stozhar TM, which is committed to reviving Ukrainian cuisine and exploring new tastes, the creatives propose to turn to folk art for insights. The combination of images of scenes of modern life using Kosiv or Opishne ceramics with traditional Ukrainian dishes formed the basis of the creative idea